Proven Strategies to Help Dealerships Sell More.
Free Market Assessment
Our core strategy begins with real households and real people in your PMA – then use platforms as pipes to reach them. Once activated, we measure what really matters: match-backs, sales and revenue.
Results From National Dealer Group Pilot
- 10 stores
- 90 days
- 2 million interactions
- 40%of buyers found pre-market
- 6:1return on ad spend
- $233per car sold, all-in
- 62%of buyers reached on all 4 channels
- 155service ROs generated
Six steps to a dealership growth system
The framework behind the pilot results, from the first unified record to the sale that sharpens the next campaign.
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1
Unify Your Data Sources
Before any campaign runs, every potential buyer in your market needs to exist as a single, unified record. Understand the important step most dealers skip.
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2
Know Buyers' Ownership Cycle
Scoring the audience is what separates a list from an intelligence platform. Learn what every profile should be ranked by.
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3
Reach Buyers Across Every Channel
Once you know who matters and where they are in their cycle, reach them across every channel they use — at the same time, not sequentially.
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4
Treat Non-Responses as a Signal
Most marketing stops when someone does not respond. A growth system does not. When a lead that has been in the CRM for three months suddenly starts browsing inventory again, that is data. The system should respond to all of it automatically.
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5
Measure What Actually Happened
This is the step most platforms skip entirely — and the one that matters most.
After every sales period, sold VINs from the dealer's DMS are matched against the households that were in the target audience before the sale.
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6
Feed Sales Back Into the Audience
Most campaigns end when the sale closes. This step is what separates a marketing vendor from a growth system.
Every purchase, every service visit, every gross profit dollar should be written back to the customer's unified profile. The targeting model becomes more accurate for the next campaign than it was for the last.
45 Years of Experience Helping Dealers Succeed!
Mudd Advertising, founded in 1981, is one of the nation's most experienced automotive-only advertising agencies. Based in Cedar Falls, Iowa, Mudd Advertising has helped dealers in all 50 states by following the Mudd mantra, "We love it when YOU succeed."
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